ACW Advertising — Client Success Report

Blink & Bliss is a fast-growing e-commerce brand specialising in premium eye-care products. As an emerging player, they were ready to move from early sales momentum into structured, scalable growth. The brand needed:

• A paid advertising framework to profitably scale spend across Meta and Google.
• Conversion-focused creative tailored to their audience.
• A streamlined Shopify experience designed to boost trust and purchase rates.

ACW partnered with Blink & Bliss to build a foundation for long-term growth, aligning media strategy, creative direction, and site optimisation to position the brand for scale in both the Australian and US markets.

Blink & Bliss, an emerging e-commerce brand in the eye-care space, approached ACW to help scale their business. They needed a clear growth strategy, performance-driven advertising, and a refined online store to support expansion.

Challenges

• Transitioning from early traction to sustainable, scalable growth.
• Building high-converting creative that resonated with a broad audience.
• Streamlining the Shopify experience to reduce drop-offs and boost trust.
• Establishing a paid media structure that could profitably scale across Meta and Google.

ACW developed a full-funnel growth framework for Blink & Bliss. We rebuilt their paid media structure with Meta and Google campaigns designed for scale, paired with continuous creative testing to find high-performing ads. On-site, we optimised the Shopify experience with trust signals, streamlined navigation, and improved product storytelling. Together, these actions created a foundation that turned early traction into sustainable growth.

The partnership with ACW positioned Blink & Bliss to confidently scale as a leading e-commerce player in the eye-care space. Within the first phase of campaigns, the brand saw a measurable uplift in both traffic quality and conversion rates. By restructuring paid media and implementing creative testing cycles, Blink & Bliss was able to identify winning ad concepts that consistently lowered customer acquisition costs.

On the website side, trust badges, refined product descriptions, and a smoother checkout journey helped reduce cart abandonment and improved the overall user experience. Together, these changes increased on-site conversion rates and gave Blink & Bliss the infrastructure to support larger volumes of traffic without loss of performance.

Most importantly, the strategic framework built with ACW provided the brand with a clear roadmap for long-term growth. Blink & Bliss is now better positioned to expand into new markets, scale ad spend profitably, and strengthen its presence both in Australia and internationally.

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